Search


 
Issue Title
 
Vol 7, No 1.1 (2023) Unveiling the Synergy: Exploring the Intersection of Artificial Intelligence, Digital Management Information Systems, and Marketing Management in a Qualitative Research Study Abstract  PDF
St. Nurhayati Azis, A. Ahmad, Aditya Halim Perdana Kusuma Putra
 
Vol 6, No 1.1 (2022) Agribusiness Development Model of Domestic Chicken Commodity as Smallholder Farming in South Sulawesi Province Abstract  PDF
Hasanuddin Remmang, Herminawaty Abubakar, Tahmrin Abduh, Chahyono Chahyono
 
Vol 6, No 1.1 (2022) The Role of Digital Marketing and Product Quality on Consumer Buying Interest in Online Stores Abstract  PDF
Kasmad Kasmad
 
Vol 6, No 1.2 (2022) Micro, Small and Medium Enterprises (SMEs) and Great Opportunities to Return After the Covid Pandemic in Makassar City Abstract  PDF
St. Rukaiyah, Hapsawati Taan, Sultan Sultan, Hasniaty Hasniaty
 
Vol 7, No 1.1 (2023) NEW CONSUMER AND MARKETING PATTERNS IN THE POST-PANDEMIC SCENARIO ARE PAVING THE WAY FOR THE SDGS IMPLEMENTATION Abstract  PDF
Hendra Hendra
 
Vol 6, No 1.2 (2022) Neuromarketing: Understanding Consumer Psychology in the Digital Age Abstract  PDF
Nurhilalia Nurhilalia, Muhammad Ishlah Idrus
 
Vol 6, No 1.2 (2022) Social Media Marketing with Online Services and Perceptions, Changing Customer Preferences of Online Retail SME Abstract  PDF
Andi Nuryadin, Andi Syahrul Makkuradde, Ashari Ismail, Meldianus Nabas J. Lenas, Andi Irfan, Muh. Rum
 
Vol 7, No 1.1 (2023) Catalyzing Commercial Success: Unraveling the Transformative Influence of Communication Media on Product and Service Promotion in the Digital Epoch Abstract  PDF
Adi Mursalin, Mohamad Sudi, Osrita Hapsara, Aat Ruchiat Nugraha, Ellyta Ellyta
 
Vol 6, No 1.2 (2022) Agility Marketing: Improving Marketing Performance with Customer Responsiveness, High Flexibility, Human Collaboration, and Continuous Improvement Abstract  PDF
Verawaty Verawaty
 
Vol 6, No 1.2 (2022) Strategic Marketing Management for Online Shopping and Business Adaptation to Changing Consumer Behavior: A Narrative Review Approach Abstract  PDF
Sitti Mujahida Baharuddin, Abdul Latief, Thamrin Abduh, Irwan Rasyid
 
Vol 6, No 1.2 (2022) Short Videos & Social Media Algorithms: Effective Communication in Tourism Marketing Abstract  PDF
Dewi Yanti, Agus Dedi Subagja, Siti Nurhayati, Syailendra Reza Irwansyah Rezeki, Christine Herawati Limbong, Rahmad Solling Hamid
 
Vol 6, No 1.2 (2022) Development of E-Commerce Applications to Support Digital-Based Marketing Abstract  PDF  PDF
John Friadi, Angelina E. Rumengan, Dodi P. Yani, Muhamad Sigid Safarudin, Suroto Suroto
 
Vol 8, No 1.1 (2024) Analysis of Relationship Marketing Lifestyle Consumer Attitudes on Purchasing Decisions and their impact on Loyalty for MSME Products Made from Sea Products in Sidoarjo Regency. Abstract  PDF
Dyah Eko Setyowati, Febrina Hambalah
 
Vol 6, No 1.1 (2022) Multichannel Digital Marketing Optimization through Big Data Analysis in the Tourism Industry Abstract  PDF
Hidayat Hidayat, I Made Indra P, Nova Christian Mamuaya, Darwin Damanik, Farida Akbarina
 
Vol 6, No 1.1 (2022) Covid-19 Pandemic And Torism SMES: Exploring Impact, Strategies, Required Policies, And Business Sustainability Abstract  PDF
Syekh Idrus, Rico Nur Ilham
 
Vol 7, No 2 (2023): December 2023 Comparison of Ensemble Learning Methods for Mining the Implementation of the 7 Ps Marketing Mix on TripAdvisor Restaurant Customer Review Data Abstract  PDF
Budi Sunarko, Uswatun Hasanah, Syahroni Hidayat
 
Vol 7, No 2 (2023): December 2023 Implementation of Digital Marketing Strategy with Chatbot Technology Abstract  PDF
Farhan Fathur Ramadhan, Andri Sahata Sitanggang, Julian Chandra Wibawa, Nizar Rabbi Radliya
 
Vol 6, No 1.2 (2022) Experiential Marketing To Build Customer Loyalty Through Customer Satisfaction In Higher Education Abstract  PDF
Tri Endang Yani, Diah Cori Kuswardani, Wyati - Saddewisasi, Witjaksono Eko Hartoto, Adijati - Utaminingsh
 
Vol 8, No 1.1 (2024) Analysis Of The Interaction Between Marketing Communication Strategies And Economic Factors In Consumer Decision Making: Integrating Microeconomic Perspective And Communication Theory Abstract  PDF
Ignatius Septo Pramesworo, Franciskus Antonius Alijoyo, Loso Judijanto, Yanti Setianti, Hari Susanto
 
Vol 6, No 1.2 (2022) Purchasing Decisions and Hotel Customer Satisfaction Through Service Quality and Marketing Stimulus Abstract  PDF
Abdul Haris, Muhammad Bakri, M. Maulana, Muhammad Erfan, Muh. Asdar
 
Vol 8, No 1.1 (2024) The Influence Of Brand Equity, Customer Relationship Marketing And Service Perfomance On Customer Loyalty Abstract  PDF
Zunan Setiawan, Donny Dharmawan, Loso Judijanto, Ansir Launtu, Titin Endrawati
 
Vol 8, No 1.1 (2024) CONTRIBUTION OF SOCIAL CAPITAL AND POLITICAL MARKETING TO THE FIGURE OF THE MILLENNIAL GENERATION IN LOCAL POLITICAL CONTESTS IN INDONESIA (Case Study of Muhammad Bobby Afif Nasution's Victory in the 2020 Medan City Pilkada) Abstract  PDF
Teuku Faishal Fadli, M. Faishal Aminuddin, Ali Mashuri
 
Vol 6, No 1.1 (2022) The Effect of Digital Marketing and Product Diversity on Interests and Impact on Student Decisions in Choosing Private Universities in Padangsidimpun City Abstract  PDF
Masnilam Hasibuan
 
1 - 23 of 23 Items

Search tips:

  • Search terms are case-insensitive
  • Common words are ignored
  • By default only articles containing all terms in the query are returned (i.e., AND is implied)
  • Combine multiple words with OR to find articles containing either term; e.g., education OR research
  • Use parentheses to create more complex queries; e.g., archive ((journal OR conference) NOT theses)
  • Search for an exact phrase by putting it in quotes; e.g., "open access publishing"
  • Exclude a word by prefixing it with - or NOT; e.g. online -politics or online NOT politics
  • Use * in a term as a wildcard to match any sequence of characters; e.g., soci* morality would match documents containing "sociological" or "societal"