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Issue |
Title |
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Vol 7, No 1.1 (2023) |
Unveiling the Synergy: Exploring the Intersection of Artificial Intelligence, Digital Management Information Systems, and Marketing Management in a Qualitative Research Study |
Abstract
PDF
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St. Nurhayati Azis, A. Ahmad, Aditya Halim Perdana Kusuma Putra |
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Vol 6, No 1.1 (2022) |
Agribusiness Development Model of Domestic Chicken Commodity as Smallholder Farming in South Sulawesi Province |
Abstract
PDF
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Hasanuddin Remmang, Herminawaty Abubakar, Tahmrin Abduh, Chahyono Chahyono |
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Vol 6, No 1.1 (2022) |
The Role of Digital Marketing and Product Quality on Consumer Buying Interest in Online Stores |
Abstract
PDF
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Kasmad Kasmad |
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Vol 6, No 1.2 (2022) |
Micro, Small and Medium Enterprises (SMEs) and Great Opportunities to Return After the Covid Pandemic in Makassar City |
Abstract
PDF
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St. Rukaiyah, Hapsawati Taan, Sultan Sultan, Hasniaty Hasniaty |
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Vol 7, No 1.1 (2023) |
NEW CONSUMER AND MARKETING PATTERNS IN THE POST-PANDEMIC SCENARIO ARE PAVING THE WAY FOR THE SDGS IMPLEMENTATION |
Abstract
PDF
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Hendra Hendra |
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Vol 6, No 1.2 (2022) |
Neuromarketing: Understanding Consumer Psychology in the Digital Age |
Abstract
PDF
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Nurhilalia Nurhilalia, Muhammad Ishlah Idrus |
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Vol 6, No 1.2 (2022) |
Social Media Marketing with Online Services and Perceptions, Changing Customer Preferences of Online Retail SME |
Abstract
PDF
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Andi Nuryadin, Andi Syahrul Makkuradde, Ashari Ismail, Meldianus Nabas J. Lenas, Andi Irfan, Muh. Rum |
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Vol 7, No 1.1 (2023) |
Catalyzing Commercial Success: Unraveling the Transformative Influence of Communication Media on Product and Service Promotion in the Digital Epoch |
Abstract
PDF
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Adi Mursalin, Mohamad Sudi, Osrita Hapsara, Aat Ruchiat Nugraha, Ellyta Ellyta |
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Vol 6, No 1.2 (2022) |
Agility Marketing: Improving Marketing Performance with Customer Responsiveness, High Flexibility, Human Collaboration, and Continuous Improvement |
Abstract
PDF
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Verawaty Verawaty |
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Vol 6, No 1.2 (2022) |
Strategic Marketing Management for Online Shopping and Business Adaptation to Changing Consumer Behavior: A Narrative Review Approach |
Abstract
PDF
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Sitti Mujahida Baharuddin, Abdul Latief, Thamrin Abduh, Irwan Rasyid |
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Vol 6, No 1.2 (2022) |
Short Videos & Social Media Algorithms: Effective Communication in Tourism Marketing |
Abstract
PDF
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Dewi Yanti, Agus Dedi Subagja, Siti Nurhayati, Syailendra Reza Irwansyah Rezeki, Christine Herawati Limbong, Rahmad Solling Hamid |
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Vol 6, No 1.2 (2022) |
Development of E-Commerce Applications to Support Digital-Based Marketing |
Abstract
PDF
PDF
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John Friadi, Angelina E. Rumengan, Dodi P. Yani, Muhamad Sigid Safarudin, Suroto Suroto |
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Vol 8, No 1.1 (2024) |
Analysis of Relationship Marketing Lifestyle Consumer Attitudes on Purchasing Decisions and their impact on Loyalty for MSME Products Made from Sea Products in Sidoarjo Regency. |
Abstract
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Dyah Eko Setyowati, Febrina Hambalah |
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Vol 6, No 1.1 (2022) |
Multichannel Digital Marketing Optimization through Big Data Analysis in the Tourism Industry |
Abstract
PDF
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Hidayat Hidayat, I Made Indra P, Nova Christian Mamuaya, Darwin Damanik, Farida Akbarina |
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Vol 6, No 1.1 (2022) |
Covid-19 Pandemic And Torism SMES: Exploring Impact, Strategies, Required Policies, And Business Sustainability |
Abstract
PDF
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Syekh Idrus, Rico Nur Ilham |
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Vol 7, No 2 (2023): December 2023 |
Comparison of Ensemble Learning Methods for Mining the Implementation of the 7 Ps Marketing Mix on TripAdvisor Restaurant Customer Review Data |
Abstract
PDF
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Budi Sunarko, Uswatun Hasanah, Syahroni Hidayat |
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Vol 7, No 2 (2023): December 2023 |
Implementation of Digital Marketing Strategy with Chatbot Technology |
Abstract
PDF
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Farhan Fathur Ramadhan, Andri Sahata Sitanggang, Julian Chandra Wibawa, Nizar Rabbi Radliya |
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Vol 6, No 1.2 (2022) |
Experiential Marketing To Build Customer Loyalty Through Customer Satisfaction In Higher Education |
Abstract
PDF
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Tri Endang Yani, Diah Cori Kuswardani, Wyati - Saddewisasi, Witjaksono Eko Hartoto, Adijati - Utaminingsh |
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Vol 8, No 1.1 (2024) |
Analysis Of The Interaction Between Marketing Communication Strategies And Economic Factors In Consumer Decision Making: Integrating Microeconomic Perspective And Communication Theory |
Abstract
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Ignatius Septo Pramesworo, Franciskus Antonius Alijoyo, Loso Judijanto, Yanti Setianti, Hari Susanto |
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Vol 6, No 1.2 (2022) |
Purchasing Decisions and Hotel Customer Satisfaction Through Service Quality and Marketing Stimulus |
Abstract
PDF
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Abdul Haris, Muhammad Bakri, M. Maulana, Muhammad Erfan, Muh. Asdar |
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Vol 8, No 1.1 (2024) |
The Influence Of Brand Equity, Customer Relationship Marketing And Service Perfomance On Customer Loyalty |
Abstract
PDF
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Zunan Setiawan, Donny Dharmawan, Loso Judijanto, Ansir Launtu, Titin Endrawati |
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Vol 8, No 1.1 (2024) |
CONTRIBUTION OF SOCIAL CAPITAL AND POLITICAL MARKETING TO THE FIGURE OF THE MILLENNIAL GENERATION IN LOCAL POLITICAL CONTESTS IN INDONESIA (Case Study of Muhammad Bobby Afif Nasution's Victory in the 2020 Medan City Pilkada) |
Abstract
PDF
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Teuku Faishal Fadli, M. Faishal Aminuddin, Ali Mashuri |
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Vol 6, No 1.1 (2022) |
The Effect of Digital Marketing and Product Diversity on Interests and Impact on Student Decisions in Choosing Private Universities in Padangsidimpun City |
Abstract
PDF
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Masnilam Hasibuan |
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